YATISH SHAH
Brand & Design Leader shaping modern identities for ambitious brands

Crafting strategic, scalable design systems across brand, digital, and campaigns.

Explore My Work

My Creative Lens
I lead brand and design across multi‑brand organisations, shaping identity systems and creative direction that elevate how brands communicate and grow.

My Methodology
I build the strategies, workflows, and brand foundations that enable teams to deliver consistently high‑quality work and help organisations communicate with clarity and confidence.

Two black armchairs with white frames and dark cushions, placed around a small wooden coffee table with magazines and a white mug, set in a blue-lit room with plants and bookshelves.

Selected Work

  • Reception desk at Queen Elizabeth's School in Dubai Sports City with two receptionists using Apple Mac computers, modern decor, and greenery on either side.

    Queen Elizabeth's School, Sports City Campus Branding

    Led the remote creative direction for the school’s campus environment, collaborating with spatial, signage, and interior teams to build a cohesive on‑site identity. Delivered a unified visual experience that brings the brand to life across the entire campus.

  • An arrangement of Rescue brand sleep aid products with plants and flowers. From left to right: pink and purple box, yellow and blue box, purple box with tall plant, yellow and black box, yellow and blue box, blue box with white and yellow box on top, yellow and blue box with daisies and lavender in vases.

    Rescue Remedy - New Package Design

    Created packaging for a new Rescue Remedy product line, introducing a fresh colour system and visual personality while retaining the core brand DNA. Balanced innovation with brand continuity to support a modernised, shelf‑ready range.

  • Office reception area with blue and green walls, a white sofa with purple pillows, a small glass table, and a blue reception desk with a potted plant nearby. The wall behind the desk displays the text 'QEDU.'

    GEDU Delhi Office Branding

    Led the branding of GEDU’s new 500‑seater office in Delhi, creating a unified spatial identity rooted in the organisation’s global brand system. Worked across creative, interior, and signage teams to shape an engaging workplace experience that reflects GEDU’s culture and operational needs.

  • Stage set for the GBS Dubai graduation ceremony 2025, with a large central screen displaying the event details, two smaller screens on either side, a podium labeled GBS Dubai, six chairs arranged in a row, a table with a GBS Dubai GRAUDATION cloth, and floral decorations along the front of the stage.

    GBS Dubai Graduation Ceremony

    Designed the full experiential identity for GBS Dubai’s first graduation ceremony, shaping a celebratory atmosphere that elevated the milestone for students and families. Delivered a cohesive visual and emotional experience across staging, signage, and event touch points.

  • GES Production Studio , Visual Identity for a Modern In‑House Creative Hub

    I built a refined identity for the GES Production Studio, giving the in‑house team a polished, high‑performance look that aligns with the wider brand while elevating its creative presence. The system is clean, modern, and intentionally premium—strengthening recognition and positioning the studio as a trusted centre of production craft.

  • GBS UK Brand Guidelines

    I created a minimal, tightly structured set of brand guidelines for GBS UK, designed to bring clarity, consistency, and precision to every touchpoint. The system distils the brand into its essential elements, offering a clean, disciplined framework that ensures teams can produce cohesive, confident work with ease.

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